We already do a lot of different things but I'd love to hear what specific techniques, or ideas would make you or anyone come back to a spa.
What are you looking for? What would be the cherry on top that really made the sunday (so to speak lol)
Here's what we have already...
- a website inessencedayspa.com
- we send out flyers with promotional prices
- we send monthly emails with different deals
- we have 30min free GC we give away to clients, businesses, and homes
- ';new guest specials'; (discounted services for 1st-timers)
- a rewards cards where you refer people, write a review online, sign up for the membership, etc %26amp; recieve a certain number of pts for each thing %26amp; ultimately get a free hour massage or facial
- last but not least we have above average customer appreciation and service. we always put our clients first (which is the most important in my oppinion)
....but somehow we're still not reaching our goals
I'd love some ideas of more specific things; maybe what someone you go to does to make you want to return! Or a spa that did something different %26amp; suprising in a good way...Advertising/Marketing/Promotio鈥?Ideas for a Day Spa with Massages Facials %26amp; Waxings?
i feel your pain! lol i run my own massage business from a gym and sometimes feel the crunch of a slow day. here are a few things i do to drum up business:
when it's slow, ask the techs (if you force them to do it, they just won't provide a good service) if anyone is interested in giving mini services for free to promote themselves. like nail techs can do hand massages, estheticians can do paraffin dips, massage therapists can do chair massages, stylists can do a blow out. make sure the tech has business cards with their names so they can give it to the client and say, ';if you enjoyed that service, please come back and see me and i'll give you 10% off your first service with me';. you'll be surprised. i do free chair massages once a week for 2 hours and get a lot of new business this way.
another idea is to create a ';last minute appt'; e-mail list. i have people on a list and whenever i have a cancellation or any openings in my day, i send them an e-mail first thing in the morning and let them know that i have the following openings and if they book a slot i'll give them 20% off. that works wonders!
finally, try doing an open house on the spas closed day. invite your regulars and have them bring a friend or 2. offer light ppetizers and refreshments. have the staff perform the mini services and talk to the potential clients. finally raffle off a GC (whatever amount you want), one for existing clients and one for the potential clients.
hope these tips help and good luck!!!Advertising/Marketing/Promotio鈥?Ideas for a Day Spa with Massages Facials %26amp; Waxings?
Promotional advertising campaigns, similar to what Spa Snob mentioned (giving away mini services) works well if you don't want to pay an advertising fee. We have helped many day spas by creating similar campaigns. If you do good work, you'll keep these customers forever! Visit nimarketing.com Report Abuse
It seems that you have been put a lot of effort into this strategy. You might want to bring or consult with a company that can help you take it to the next level.
Here are a few links that should help:
http://www.seekgiftbaskets.com/
http://www.adcomarketing.com/
good luck!
Promotional Marketing products that are fun, unique and colorful to get you guys noticed!
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